The Lion, the Witch and the Copycat.

Hello, hello? Statement: Fashion is one of the most influential elements in 

the world today. Each person’s style is unique, right? Everyone has their 

own label and by showcasing your ‘personal brand’ to the world each day 

you leave yourself open to interpretation.  

Style can represent different versions of you; it can visually shine and 

magnify your personality to others around you. It can a represent a mood 

you are feeling. How about you think of any celebrity that’s influenced you 

in some way. That’s a lot right? Think of how each time they walk in the 

public eye, what they wear instantly becomes desirable. Like CCKT’s ‘FOX’ 

jumper; Radio presenter and T.V. persona Fearne Cotton wore the top 

during a student tour and it instantaneously became sold-out, it became 

something people wanted and felt they needed. This illuminates the power of 

the person but also the control that fashion has on people; how it makes 

them feel. To some people, it could be the one thing they have control over. 

Through the media, one person’s style can become the new trend within a 

matter of days. Popularity is a good thing though…Spread the LOVE and 

PASSION people. 

Another valuable thing to point out: THE VOGUE FESTIVAL. For all those 

interested in anything from the fashion industry itself and photography to 

journalism and fashion films…GO. It’s happening this weekend, April 20th 

and 21st 2012 in the fashion capital of London town. If it is insanely 

impossible for you attend for no logical reason…keep up to date with the 

unmissable event on the Vogue website. Faces to be seen at the occasion 

include Pixie Geldof, Christopher Kane and Stella McCartney, among many 

more. Expect great things to come out of this festival. 

Thanks for tuning in this week everyone! Until next time… 

 CCKT / Laura.   

American Bound.

American Bound. 

Let me introduce myself, I am your new blogger for the up-and-coming fashion 

brand CCKT. My name is Laura McCabe and I am nineteen…..and all that jazz. 

I have a keen interest in writing and drama and hope you all tune in each week 

for an update on the blog as well as to check in on some of the new collection 

from CCKT!  

I want to say a few words about CCKT. Look out for this label. This is definitely 

fashion at its best. CCKT combines both fashion and art in a creative and 

unique way which hasn’t been done up to date. The raw element of fashion that 

CCKT has at its core enables the brand to grow and expand. Along with being 

on websites such as Asos and LookBook, CCKT is on a world-market playing 

field in the world of fashion and is captivating retailers from major fashion 

capitals, such as Barcelona and Paris.  

Now…I want to start with a festival that should be on everyone’s Bucket List! 

This month is the month of the legendary Coachella music festival 2012, which 

takes place in the sunny hills of California. Along with great acts, such as 

Avicii, Snoop Dogg and Swedish House Mafia to Bon Iver, Radiohead and Artic 

Monkeys, fashion is a leading aspect of this music and arts festival. The vast 

collaboration of music which shines throughout the festival mirrors the fashion 

trends which emerge from the diverse crowds who gather together during this 

event.